I am flying to Nashville, TN, USA today for GPUG Summit and the pre conference Dexterity and GP Power Tools training I am presenting. Here is something fun, but with a serious underlying message.
A few days ago, the company that 40 years ago invented the “hook and loop” fastening, Velcro, released a funny video begging people to stop calling the fastening “Velcro” regardless of who actually made it.
They are trying to address the issue where the name of one of the most popular brands for a product becomes synonymous with the product itself. This becomes a problem as it is difficult to maintain a trademark when everyone is misusing the brand name. There is a legal ruling about not being keep a trademark that has become part of the common language.
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